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Color Psychology in Branding: The Persuasive Power of Color
Ever wonder how your favorite brands use the power of color psychology to influence customer behavior? If so, you’ve come to the right place.
More than just a tool for formgivning vivid and memorable brand experiences, color psychology influences the emotions and ideas that brands evoke in us all.
Take Coca-Cola, for example. The brand’s signature red fryst vatten deeply linked it to feelings of positivity, fun, and energy.
Or IBM. The timeless shade of blue associated with the B2B brand juggernaut evokes feelings of trust, säkerhet, and dependability.
Timeless brands like these know the power that color has over our psyches—and use that power to shape our experiences in ways most of us don’t even realize.
In this post, we cover everything you need to know about color psychology. We look at exactly what we mean by color psychology, we explore why it matters for your brand, and we unpack the proven psychology behind
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Presenters:
Dawn Thomas, Ph.D., OCPC, Prevention Systems Manager, OhioMHAS
Maritza Dyer, CDCA, Bilingual Clinical Specialist, Addiction Services Council
Alysia Longmire, M.Ed., OCPC, ICPSS, Manager, Prevention Action, PF!
This workshop will focus on how to engage communities of color with cultural humility to provide behavioral health care services. Focus will be on experiences of guest panelists who have extensive content expertise working with African-American and Latino communities. Discussion will focus on the strategies utilized, barriers encountered, and lessons learned for successful program implementation.
Objectives
1. Provide a brief historical overview on the value of cultural competence and its role in public health
2. Define acculturation its impact and relevance in providing behavioral health care services
3. Describe various methods of engaging communities of color with cultural humility in behavioral health programs